Pillow is a subscription box promoting the values of sleep and its benefits.

Research shows that 35% of adults don’t get enough sleep. One of the issue could be that nowadays, sleep is underestimated and devaluated.

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When designing the packaging, I strive to create the least waste possible. Pillow’s package protects its content and gets a second life as a pillow case.

The set is composed of a sleep journal and three products for a before-bed ritual. In this example: bath salts, herbal infusion, and essential oils.

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Logo design and colour study for the brand identity. 

The aim is to imply a cosy but elegant brand, for the target group.

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The sleep journal gives information on getting to know our sleep rhythm and how to improve it.

The note section of the journal alternates between two pages: the left one to clear the mind before going to bed, the right one to fill in with last night’s dreams in the morning.