Pillow is a subscription box promoting the values of sleep and its benefits.
Research shows that 35% of adults don’t get enough sleep. One of the issue could be that nowadays, sleep is underestimated and devaluated.
When designing the packaging, I strive to create the least waste possible. Pillow’s package protects its content and gets a second life as a pillow case.
The set is composed of a sleep journal and three products for a before-bed ritual. In this example: bath salts, herbal infusion, and essential oils.
Logo design and colour study for the brand identity.
The aim is to imply a cosy but elegant brand, for the target group.
The sleep journal gives information on getting to know our sleep rhythm and how to improve it.
The note section of the journal alternates between two pages: the left one to clear the mind before going to bed, the right one to fill in with last night’s dreams in the morning.